Dibalik Sukses Peter Says Denim

"Starting at the end of 2005, Peter, with his friends, made a band called petersaysorry with a concept of music mixed with fashion. After that, he started his career making jeans designed and used by himself. There then became a lot of interest from people in making jeans from peter, including a local clothing company, and from the other countries, so he subsisted making the jeans for other people’s brands.

At one time, Peter came up with an idea to make his own brand called REVENGE DENIM KILLER, but it wasn’t appropriate with what he really wanted.

It’s been a long time after petersaysorry first started, when they had 8 demo songs, but once again Peter came up with an idea to make a brand with his band name, PETERSAYSORRY, which then became PETERSAYSDENIM. He named the code for his pants with his songs, like – Just Friends, Hopeless, Best Ever Had, Never Give Up, and many more, he started the new business by supporting local indie bands. Peter thinks that music is never far from fashion …they’re always connected